目 录
VI设计中的应用变化
——VI元素针对不同活动场景的变化
VI以标志、标准字、标准色为核心展开的完整的、系统的视觉表达体系将企业理念、企业文化、服务内容、企业规范等抽象概念转换为具体记忆和可识别的形象符号，从而塑造出排他性的企业形象.VI设计，全称为“视觉形象识别系统设计”，分为企业形象设计和品牌形象设计，中小企业或没有自有品牌的企业基本上都是合二为一的。VI设计，是企业树品牌必须做的基础工作。它使企业的形象高度统一，使企业的视觉传播资源充分利用，达到最理想的品牌传播效果。现如今，VI设计日趋多元化和个性化，出现了越来越多的设计理念和设计风格，这也是对VI元素对环境适应性的一种挑战，VI元素是VI标志的构成要件，VI设计不能脱离外在环境而单独存在，其必须与环境相融合，利用各个元素的变化和构成去体现企业或者产品的个性特征，发挥其更好的效果。
关键词： VI设计；活动；应用；变化
VI taking marking, standard characters, color as the core of the complete, system of visual expression system the concept of enterprise, enterprise culture, service content, the enterprise standard abstract concepts into specific memory and identifiable image symbol, in order to create exclusive corporate image .VI design, called the” visual image recognition system design”, divided into corporate image design and brand image design, small and medium enterprises or without its own brand enterprises basically are to become the. VI design, is the enterprise brand tree must be the basis for the work done. It makes the image of enterprise highly unified, make the enterprise visual communication make full use of resources, to achieve the ideal brand communication.
Nowadays, VI design is becoming more and more diversified and personalized, appeared more and more design concept and design style, which is on the VI elements on the environmental adaptability of a challenge, the VI element is VI logo elements, VI design can not be separated from the external environment and exist alone, it must and the integration of environmental, use of the various elements change and form to reflect the enterprise or product characteristics, its effect is better.
Key words: VI design; activity; application; change
