Consumer Behavior Enhancement through Vague Language in Advertising
2 Vague language and advertising. 2
2.1 Brief introduction to vagueness. 2
2.2 Advertising as linguistic communication. 4
2.3 Advertising as linguistic choice. 5
2.4 Vague language in advertising. 5
3 Consumer psychology and advertising. 11
3.1 The communication goal of advertising. 11
3.2 The role of psychology in communication. 11
3.3 The communicators in advertising communication. 12
4 Vague language in advertising and consumer psychology and consumer behavior 13
4.1 Consumer psychology and consumer behavior 13
4.1.4 Psychological Synchronization. 14
4.1.5 Pursuing for the beauty. 15
4.2 Vague language and consumer psychology and behavior 16
4.2.1. Stimulating consumer’s motivation. 16
4.2.2. Stimulating consumer’s purchase desire. 17
4.2.3. Changing the consumer’s attitudes. 18
4.2.4. Inspiring the consumer’s imagination and emotional experience. 20
