The Influences of Chinese-English Cultural Differences on
Advertising Language
2.1 The Definition of Culture. 3
2.2 The Impacts of Culture on Language. 4
3.1 Advertising Language Affected by Collectivism or Individualism.. 6
3.2 Advertising Language Affected by Authority or Fact 9
3.3 Advertising Language Affected by Indirect or Direct Communication. 13
3.4 Advertising Language Affected by the Static Lifestyle or the Dynamic Life Style. 15
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