On Metaphor in Advertising English
2.1 The Development of Metaphor 3
2.2 The Definition of Metaphor 3
3.1 Definition of advertising. 5
3.2 Features of Advertising Language. 6
4.1 Cooperative Principle approach to Metaphor 8
4.2 The Humanizing Metaphor 10
4.4 The Synaesthetic Metaphor 13
5.2 Principle of Efficiency. 16
5.3 Principle of Euphemism.. 17
5.4 Principle of Aesthetic. 19
6.1 Metaphor understanding involves socio-cultural factors 21
6.2 Individual difference in metaphor understanding. 22
声明:本站所有文章,如无特殊说明或标注,均为本站原创发布。任何个人或组织,在未征得本站同意时,禁止复制、盗用、采集、发布本站内容到任何网站、书籍等各类媒体平台。如若本站内容侵犯了原著者的合法权益,可联系我们进行处理。