On the Politeness Principle in Business Correspondence Writing
2.1 Definition of politeness. 3
2.2 Pragmatic scales of politeness. 4
2.2.1 Brown and Levinson’s Face Theory. 4
2.2.2 Leech’s Politeness Principle and its Maxims. 5
3.2 Application of Leech’s politeness principle in business correspondence. 11
3.2.1 Application of Tact Maxim.. 11
3.2.2 Application of Generosity Maxim.. 13
3.2.3 Application of Approbation Maxim.. 14
3.2.4 Application of Modest Maxim.. 16
3.2.5 Application of Agreement Maxim.. 18
3.2.6 Application of Sympathy Maxim.. 19
4.1.1 Passive voice sentence pattern. 21
4.1.2 Using affirmative structures. 22
4.1.3 Interrogative clause. 23
4.1.4 Conditional sentence. 24
4.1.5 Past tense and progressive tense. 25
4.2.1 Positive words instead of the negative ones. 27
4.2.3 Hedging words and phrases. 30
4.3 Strategy of “You-Attitude”. 31