摘要
Abstract
Along with China’s reform and opening up not only in depth, China’s economy has shown explosive growth, while rapid economic growth is largely dependent on international trade, with the increase of import and export trade, China has been maintained a trade surplus situation, and in a lot of foreign investors to invest in China, while China’s enterprises also pay attention to this market in Africa, starting with some African countries were exchanges of international trade, China’s development of international trade in Africa while in the Americas, Asia, Oceania and many other countries have set up factories, and with international trade between China and foreign companies more and more frequently, the impact of cultural differences in international trade is increasing, especially different countries and regions due to different cultural backgrounds, leading to ways of thinking, values, customs, language, and so there are significant differences, and these will produce some explicit and implicit influence in the conduct of international trade, in this paper, conceptual cultural differences for analysis, obtained during international trade, mainly in the four ways of thinking, values, customs, language, etc. will have an impact on international trade among different cultures, targeted proposed strategies to address the impact of cultural differences on international trade in.
关键词：Keywords: cultural differences; international trade; economy;
目 录
一、绪论……………………………………………………………………………………………………………………… 1
（一）课题背景及意义…………………………………………………………………………………………….. 1
（二）文献综述及简要评析………………………………………………………………………………………. 1
（三）研究方法……………………………………………………………………………………………………… 1
（四）论文研究思路与框架………………………………………………………………………………………. 2
二、相关概念和理论……………………………………………………………………………………………………… 2
（一）文化的含义…………………………………………………………………………………………………… 2
（二）文化的特征…………………………………………………………………………………………………… 2
（三）文化差异含义……………………………………………………………………………………………….. 3
1.社会习惯的差异……………………………………………………………………………………………… 3
2.政治哲学的差异……………………………………………………………………………………………… 3
（四）文化差异的度量…………………………………………………………………………………………….. 3
三、文化与国际贸易的关系…………………………………………………………………………………………….. 4
（一）文化差异与国际贸易的比较优势………………………………………………………………………. 4
（二）文化普遍存在于传统的货物贸易领域和新兴的服务贸易领域………………………………. 5
四、应对文化差异，推动贸易自由的措施………………………………………………………………………….. 5
（一）借助世界性经济组织扶持发展中国家特别是最贫穷国家的经济发展………………………… 5
（二）增进国际贸易环境法制化、规范化……………………………………………………………………. 5
（三）加强国际性的文化交流…………………………………………………………………………………… 6
（四）企业应注意与当地文化的融合………………………………………………………………………….. 6
（五）培养推进文化融合的跨文化管理人才………………………………………………………………… 7
五、浅谈文化差异对我国国际贸易的影响………………………………………………………………………….. 7
（一）文化差异对我国国际贸易的影响………………………………………………………………………. 7
1.语言文字对我国经济贸易的影响………………………………………………………………………. 7
2.文化风俗对我国国际贸易的影响……………………………………………………………………….. 7
（二）应对文化差异给我国国际贸易带来的不良影响的策略…………………………………………… 8
1.面对文化之间的差异，不回避文化差异带来的困扰……………………………………………… 8
2.全面了解其它国家的文字语言特征…………………………………………………………………….. 9
3.国际经济贸易应注意与当地文化融合…………………………………………………………………. 9
结论………………………………………………………………………………………………………………………….. 11
参考文献……………………………………………………………………………………………………………………. 12
致谢………………………………………………………………………………………………………………………….. 13
