摘 要
江苏省是我国纺织品服装的生产和出口大省,在近几年取得较快增长的同时,也面临着各种问题和挑战。影响江苏纺织服装业出口效益问题主要是产业环境因素、产品因素和企业因素。为提升江苏纺织服装出口创汇效率,必须消除影响因素,提高科技水平和研发能力,促使企业向规模化、集团化方向发展;大力实施品牌战略,扩大国际影响力;提高产业集群,形成区域特色经济;实施出口市场多元化,减少对现有出口市场的过度依赖,提升浙江在纺织品服装业出口竞争力。本文通过对江苏省纺织服装行业的发展现状、行业优势、存在的问题进行剖析,并根据实际问题提出了针对性建议,并且结合江苏省纺织服装进出口股份有限公司的出口数据加以解释说明。只有正视国际市场环境与江苏省纺织服装行业存在的问题,才能找到促进江苏省纺织服装行业发展的有效措施,增强纺织行业的创新能力,改善产业结构,提高江苏省纺织服装行业在国际市场中的竞争力。
关键词:纺织服装行业;江苏;出口
ABSTRACT
Jiangsu province is China’s textile and apparel production and export province, has developed rapidly in recent years, but growth also faces all sorts of problems and challenges. Jiangsu textile and clothing export influence efficiency problem is the main industry environment factors, product factors and enterprise factors. For ascending jiangsu textile and clothing export income efficiency, have to eliminate the effects of factors, improve the level of science and technology and research and development ability, promote the enterprise into a large-scale, collectivization direction; To the implementation of brand strategy, expanding international influence; Improve the industry cluster, forms the region economy with characteristics; Implementation of the export market diversification, reduce to existing export market excessive dependence on ascension in zhejiang textile clothing export competitiveness. This article through to jiangsu province textile clothing industry development present situation, the industrial advantage, analyzes the existing problems, and puts forward some corresponding problems according to the practical advice, and combined with jiangsu province textile clothing import and export Co., LTD export data be explained. Only to face up to the international market environment and the textile and apparel industry of jiangsu province, the existing problems of the jiangsu province to find the textile and apparel industry to promote the development of effective measures to enhance the innovative ability of the textile industry, improve industrial structure, improve the jiangsu province textile clothing industry in the competitiveness of the international market.
Keywords: Textile and clothing industries; Jiangsu; export
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