目 录
一、引言……………………………………………………………1
二、《今日咸阳》报在报纸中的定位…………………………….2
三、《今日咸阳》报内容风格解析…………………………………2
（一）内容的广博性、多样性………………………………3
（二）视角的新颖性、独特性………………………………3
（三）全现场、原生态的播报风格…………………………4
四、《今日咸阳》报的新媒体产业现状…………………………..4
（一）新媒体时代下的《今日咸阳》报电子版发展现状…4
（二）《今日咸阳》报电子版的信息特点…………………..5
五、《今日咸阳》报的发展展望及对策.…………………………9
（一）要进一步增强新媒介素养意识………………………9
（二）要树立国际化开放思维……………………………..10
（三）要具备较强的市场判断和适应能力………………..11
（四）要凸显现代化的媒体文化特质……………………..12
注释……………………………………………………………….13
参考文献………………………………………………………….13
《今日咸阳》报研究
摘要：本文以《今日咸阳》报为研究对象，主要探讨了《今日咸阳》的定位、内容特色和新媒体时代的发展现状，随着网络版的开播和走红，《今日咸阳》完成了由传统报业向现代传媒的发展。未来的《今日咸阳》必将向新媒体时代迈步，在思想意识和技术更新上对《今日咸阳》提出了新的要求。要培养期刊人新媒介的素养意识，重视网络的重要作用，学会整合优势资源。要培养期刊人的现代化媒体文化特质，树立多元化大众文化意识。
关键词：《今日咸阳》报；特点；发展趋势；要求
Abstract: in this paper, the era of new media the talent quality as the research object, with” Xianyang today” newspaper as an example, mainly discussed the new era on the journals were new demands and research to improve periodical quality effective way. A network version of the launch and success,” Xianyang today” performed by the traditional newspaper industry to the development of modern media. With the development of the new media era, the traditional periodical industry suffer huge challenges, foster modern periodical talents has become a pressing matter of the moment. New media in the era of ideology and technology updates on the journals were raised new requirement, by” Xianyang today” reported the successful transition can see current newspapers and journals specialized talented person quality requirements for the development of. To cultivate the journals were new media literacy, pay attention to the important role of the network, to integrate the advantages of resources. To cultivate the modern media of culture, establish a plurality of mass culture consciousness.
Key words:” Xianyang today” newspaper; new media; talent quality requirements; way;
