《特别关注》栏目开播于2000年，是北京卫视老牌新闻栏目。它集新闻性、故事性、专题性于一身。社会生活是节目的新闻来源，因此社会生活中的人情百态是栏目的主要内容。开播十年来，《特别关注》以“关注社会热点，反映百姓生活”为口号，在强手如林的新闻媒体竞争市场上，取得了骄人的成绩，其收视率一直稳居北京电视台前三名。
论文采用实证分析法并结合相关文献资料，并运用新闻传播学的相关理论，对《特别关注》进行分析，包括其报道内容、栏目定位，品牌特色，价值取向等，并希望在此基础上对我国电视民生新闻的发展提供一个有益参考。
关键词：特别关注；民生新闻；价值取向、特色
“Special attention” to launch in 2000, is a veteran Beijing TV news programs. It combines news, narrative, thematic one. Social life is a program of news sources in the social life of human attitudes to the main content of the column. Launch a decade, special attention to “reflect the lives of the people” as the slogan “concerned about the social hot spots, strong competitors such as forest news media competition on the market, has made remarkable achievements, and their ratings consistently ranked in the top three Beijing TV .
Thesis of empirical analysis and related documents, and apply the theories of Journalism and Communication, “special attention” to analyze the content of their reports, part positioning, brand characteristics, value orientation, and hope that on this basis. Development of China’s TV livelihood News provides a useful reference.
Keywords：Special attention Livelihood News Value orientation Characteristic
