摘要
随着传媒业的快速发展，传媒业之间的竞争日益激烈，《新闻联播》作为国家主流媒体，对公众的影响力不断增大，成为新闻传媒的领跑者。鉴于此，本文首先简述了电视新闻节目传播生态，论述电视新闻的内涵、存在的意义，以及社会影响力，接着对《新闻联播》栏目进行分析，深入研究《新闻联播》的传播生态，最后提出提升《新闻联播》影响力的对策，希望新闻联播转变传播观念，尊重新闻传播的规律，不断增强舆论引导力，是具有实践意义的研究课题。
关键词: 《新闻联播》；主流媒体；传播生态
Abstract
With the rapid development of the media industry, the increasingly fierce competition between the media industry, “News Network” as the national mainstream media, the public’s influence is increasing, as the leader of the news media. In view of this, the paper first outlines the TV news programs, dissemination of ecological discourse of television news content, the meaning of existence, as well as social influence, followed by dissemination of ecological analysis, in-depth study of the “News Network” News Network “, and finally proposed countermeasures to enhance the influence of the “Network News”, I hope the news network will change the concept of the spread of, and respect the law of the news media, and constantly enhance the public opinion guiding force, is a research topic with practical significance.
keywords :“News Network”; the mainstream media; Dissemination of eco
目录：
一、电视新闻节目传播生态简述
二、《新闻联播》栏目浅析
三、《新闻联播》的传播生态
四、提升《新闻联播》的影响力对策
