中文摘要
随着传媒业的快速发展，新闻对公众的影响力越来越大，民生新闻成为现代传媒的重要组成部分，它通过报道发生在老百姓身边的事，引起了人民群众对节目的喜爱与支持。随着民生新闻的快速发展，节目的同质化现象严重，缺少创新，鉴于此，本文首先介绍民生新闻的内涵，然后对民生新闻存在的问题进行分析，并提出相应的对策。本人希望民生新闻要立足民众，关注民生；增强舆论的引导与监督作用，进行差异化经营，提升品牌影响力；坚持以人为本，不断创新，从而不断提升民生新闻对公众的影响力，促进民生新闻的持续、健康发展，是具有实践意义的研究课题。
关键词：民生新闻；同质化；品牌；创新
Abstract
With the rapid development of media industry news to the public’s influence is growing, people’s livelihood News to become an important part of modern media, it is reported occurrence in the people side of things, caused the people to show love and support. With the rapid development of the people’s livelihood and news programs homogenization serious, the lack of innovation, In view of this, the paper first introduces the connotation of civic news, and then analyze the problems of the people’s livelihood News, and the corresponding countermeasures. I hope the people’s livelihood and news based on people and people’s livelihood; enhance the public opinion to guide and supervision of the role of differences in management, enhance the brand influence; people-oriented, innovative, in order to continue to enhance the influence of people’s livelihood and news to the public, to promote people’s livelihood and news of sustained and healthy development, is a research topic with practical significance.
Keywords: Livelihood News; Homogenization; Brand; Innovation
目 录
