摘要 当今社会盛行的选美比赛，在娱乐化浪潮中，经过电视的绚丽包装，成为一场场视觉盛宴呈现在大众面前。本文主要是以广州电视台“美在花城”为例来阐述电视选美节目的品牌发展策略，通过对国内外选美大赛以及美在花城节目的现状分析来提出自己对关于美在花城品牌发展策略和改进意见。
关键词 美在花城 选美 品牌
ABSTRACT In today’s society in the beauty contest, in recreation turn tide, after the flowery TV packaging, become a visual feast destined to present in front of people. This paper is mainly by guangzhou TV “U.S. competing” as an example to illustrate the TV program brand development strategy beauty pageant, through the domestic and international the beauty contest and the present situation of the U.S. competing program analysis to propose their own brand of U.S. competing on development strategy and the improvements
KEY WORDS Meej Chooi Faa Sing beauty contest brand
目录
1.国内主要选美大赛的现状和分析………………………………. 3
1.4新丝路中国模特大赛的分析
……………………………… 4
2.国外主要选美大赛的现状和分析………………………………. 5
3.美在花城的品牌现状分析……………………………………. 6
3.5对比其他比赛的SWOT和优劣势分析……………………….. 8
4美在花城的品牌发展策略和改进意见……………………………. 9
4.2 组织结构的改进和流程的改进…………………………… 10
4.3商业赞助的重新开发思路………………………………. 11
4.4媒体互动传播的改进意见………………………………. 12
4.5如何具体打造新一代的全新的美在花城品牌的实操手册……….. 13
