浅谈王牌湖南卫视“背后的故事”
摘要：湖南卫视近年来发展势头迅猛，其“快乐中国”核心发展理念已经深入人心。湖南卫视开辟了一大批娱乐节目，不断地进行创新，无论是在节目上、还是在制度上，甚至是营销手段上，都进行了大刀阔斧的改革创新。而其平民化的风格更使得湖南卫视赢得了相当多的收视率，面向年轻观众的节目为卫视的长期发展奠定了基础。同时，湖南卫视自身培养的主持人团队和服务团队，以及领导的领导力是撑起湖南卫视发展大厦的决定性力量注重品牌营销，实现了媒体和企业的双赢。
关键词：湖南卫视 娱乐 创新 团队
Abstract: The Hunan Satellite TV in recent years the rapid development momentum, the “happy” core development philosophy has gained recognition. Hunan Satellite TV has opened up a large number of entertainment programs, continue to innovate, whether it is in the program, or in the system, and even marketing tool, carried out a bold reform and innovation. Civilian style makes the Hunan Satellite TV has won a considerable number of ratings, the program laid the foundation for long-term development of the TV for a younger audience. Hunan Satellite TV culture of the host team and service team, as well as the leadership of leadership is the decisive force to hold up the building of Hunan Satellite TV to focus on brand marketing, media and enterprise win-win.
Keywords: Hunan Satellite TV， entertainment， innovation，Team
目录：
五、越民族，越世界
