基于大学生网店营销现状和问题及对策的研究
摘 要
随着中国互联网的蓬勃发展,越来越多的年轻人开始认可网络购物,电子商务已经开始成为主流购物方式,一种新的消费观念,一种新的投资方向。淘宝网店如火如荼的发展着,我们不时听到淘宝网店月利润过万元的消息,淘宝网店的利润空间的确令人垂涎三尺,而且购物范围也越来越广。淘宝网店是国内C2C电子商务网站中、成长最快、最成功的一例。他依靠免费策略彻底打乱了易趣原有的盈利模式,在很短的时间内就打败了易趣,随后成为国内C2C电子商务模式的典型。近年来随着网络技术的发展，网络经营对人们的生活与企业的运行具有极大的影响作用。网店营销越来越受到人们的重视，其随着互联网的发展而渐渐产生。现代社会大学生就业困难，很多即将毕业的大学生面临无业可循的危险，所以很多具有发展眼光的大学生将目光投向了网店经营，期许通过网店营销来拓展事业。然而网络虽然是个平台广阔的就业方向，但是其存在的问题却不容忽视。本文将以大学生网店营销为研究对象，首先对该论题的背景与目的予以探讨，然后分析网店营销概况，对网络营销与网店营销的理论进行较为详实的论述。接着分析大学生网店经营概况，对其经营的原因、现状、优劣势进行研究。最后将大学生网店经营的问题与对策一一讨论，指出问题所在并提出解决性措施。
关键词： 大学生网店营销，营销现状，问题，对策
Based on the present situation and the problems and countermeasures of college students’ online marketing research
ABSTRACT
In recent years, with the development of network technology, network management on people’s lives and enterprise operation has a great impact. Online marketing more and more get people’s attention, it will come with the development of the Internet. University students’ employment difficult in modern society, many graduating college students are in danger of unemployed to follow, so a lot of college students with a development of eye to look at the online store business, expectations through online marketing to expand our business. While the network is a platform for broader employment direction, but the problems cannot be ignored.This paper will take college students’ online marketing as the research object, firstly the background and purpose of the thesis, and then analyzed online marketing situation of the theory of Internet marketing and online marketing is relatively detailed in this paper. Then analyses college students’ online business, operating on the reason, the present situation, the advantages and disadvantages were studied. Finally will discuss problems and countermeasures of college students’ online store management, points out the problem and solving measures are put forward.
KEYWORDS：College students’ online marketing, marketing present situation, problems and countermeasures
目 录
2 大学生网店营销概况……………………………………….. 8
2.4 大学生网店经营的劣势…………………………….. 10
3 大学生网店经营问题探索…………………………………… 11
4 针对大学生网店营销问题提出的解决性措施…………………….. 13
4.1 抓紧时间获取第一桶金…………………………….. 13
