现代有机食品包装新观点
——“绿意盎然”
摘要
随着我国市场经济蓬勃发展,设计行业也随之飞速发展,包装设计业更是发展迅速。随着我国市场上有机食品的消费群体发生变化,随着国际市场经济影响,以及大量民营企业进入有机食品行业使得同行业的竞争越来越激烈。而目前我国许多食品企业的有机食品包装已经不能适应当前消费群体的文化品味与审美要求,在市场竞争中出现被淘汰的趋势。本文就如何改变这种现状,推进我国有机食品行业的发展,对我国有机食品包装进行了专门研究,通过市场调查目前各种有机食品包装现状,真切感受到对我国有机食品包装进行改进的必要性。本文主要从展现有机食品行业自身理念与特色,迎合当前人们的审美要求,从绿色环保的角度,对有机食品包装中色彩、文字、造型、材料方面提出自己的观点。
关键词:包装;有机食品;消费者;绿色环保
Abstract
Along with our country market economy vigorous development, the design industry has been rapid development, packaging design industry is developing rapidly.Along with our country market changes in organic food consumer groups, along with the international market economy influence, and a large number of private enterprises into the organic food industry has led to the same industry competition is more and more intense.But at present our country many organic food packaging enterprises already can not adapt to the current consumer culture taste and aesthetic requirements, in the trend of the market competition appears to be eliminated.This article on how to change this situation, promoting the development of organic food industry in China, organic food packaging of our country studies, through the market survey the present situation of organic food packaging, larger organic food packaging in our country the necessity of improvement.This paper show the organic food industry’s concept and characteristic, to cater to the current people’s aesthetic requirements, from the perspective of green environmental protection, the organic food packaging color, text, modelling, the material aspects put forward their views.
Keyword:Packaging ;The organic food;consumers;Green environmental protection