浅析VI设计对企业个性文化的影响与体现
摘要
二十一世纪是一个眼球经济发展的时代，谁能较长时间吸引住观众的目光，谁就能获得最大的效益。而VI即（VI全称Visual Identity，即企业VI视觉设计）译为视觉识别，是CIS（司肖）系统中最具传播力和感染力的层面。企业形象的视觉识别即是将CIS的不可视内容转化为静态的视觉识别符号，以无比丰富多样的应用形式，在最为广泛的层面上，进行最直接的传播。VI设计不只是大型企业的专利，而是每一个有长远眼光的中小企业都应该拥有属于自己且符合自己的品牌VI设计。VI设计能有效地帮助我国企业尤其是中小企业创建自己的品牌，帮助他们从企业多如繁星的国内外大市场中脱颖而出。
本文论述了VI制作对企业品牌形象和文化的影响，品牌的形象决定着品牌价值，品牌的形象离不开企业形象，而企业形象的核心是企业文化，品牌其实是一种文化现象。任何品牌在向消费者提供产品的同时，实际上也是在传递一种文化价值。
关键词：VI设计；企业文化；品牌
Abstract
The 21st century is an era of economic development in the eye，who attracted the attention of the audience a long time，who will be able to get maximum benefit. The VI namely (VI stands for Visual Identity，namely enterprise VI visual design) translated into visual identity，is CIS (Secretary Shaw) systems most spread and appeal level. Corporate identity visual identity that is not visible to the CIS static content into visual identification symbol，with great variety of application forms，in the most general level，the most direct transmission. VI design patent is not just large enterprises，but there is every SME should have a long-term vision and in accordance with their own brand VI design. VI design can effectively help Chinese enterprises，especially SME，to create their own brand，to help them stand out from the enterprise many as the stars of the big market at home and abroad.
This paper discusses the impact of VI produced corporate brand image and culture，brand image determines brand value，brand image is inseparable from the corporate image，corporate image is the core of the corporate culture，the brand is actually a cultural phenomenon. Any brand products to consumers at the same time，actually passed a cultural value.
Keyword：VI Design；Corporate Culture；Brand
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