展示设计中“情境”研究的目的和意义
橱窗是现代商业环境中传递商品信息的重要指示信息,它不但能展示商品的性能和特色,传递品牌的企业文化,而且能刺激消费者的购买欲望,并促成消费者最终的购买行为。其中商业橱窗意境的营造的关键,在于设计师应根据商家的经营理念及品牌的文化背景,根据商品的风格和特点,在橱窗的展示空间内进行一个具有创意性的整体陈列和设计,利用灯光、色彩搭配、道具设计、造型设计等造型要素,来共同渲染商品展示的氛围,起到吸引消费者的注意力,迎合消费者心理需求的效果。
关键词:展示设计 情境 目的 意义
Window is a modern commercial environment in the delivery of information goods the important instructions of information, it can not only display the commodity properties and characteristics, transfer of brand enterprise culture, but also to stimulate consumer desire to buy, and contributed to the consumers’ purchase behavior. The commercial window to create a mood of the key, is the designer should be based on the business management concept and brand culture background, according to the product style and features, in the window display space for a creative overall layout and design, use of lighting, color, design, design and other design factors, to common rendering merchandise display atmosphere, to attract the attention of consumers, to meet the psychological needs of consumers effect.
Key words: display design objective and significance
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