国美电器发展电子商务战略规划
国美电器—-发展电子商务战略规划
目录
一、国美电器背景分析·································3
二、国美电器发展电子商务的外部环境分析、竞争性分析··········4
2.1国美电器发展电子商务的外部环境（PEST）分析············4
2.2行业的竞争性分析·······························7
三、国美电器网上商城·································9
3.1国美电器网上商城基本框架和功能结构····················9
3.2国美电器网上商城商业模式···························10
3.3国美网上商城的管理模式·····························16
3.4国美网上商城的技术模式·····························16
四、国美“B2C+实体店”模式swot分析····················16
4.1 优势分析······································16
4.2 劣势分析·······································18
4.3机会分析·······································19
4.4威胁分析·······································20
五、国美网络营销现状与存在问题分析·······················22
5.1国美网络营销现状··································22
5.2国美网络营销存在问题····························22
5.3新形势下国美发展电子商务的战略规划····················23
