随着经济的发展，企业之间的优胜劣汰，公司并购、重组等已屡见不鲜。在竞争中，企业的经营目标发生了变化，由原来追求利润最大化转变为追求企业价值最大化。随着企业经营目标的转变，企业的各项管理活动也发生着变化。由传统的管理模式转变为价值管理模式。伴随着企业所处特定的社会环境的约束和不同历史时期企业管理的要求，理论上和实务中奉行的企业财务管理目标，曾经先后出现过利润最大化、每股收益最大化、股东财富最大化、企业价值最大化等多种倡导形式。自从美国斯腾斯特公司创建经济利润概念并成功地将其用于考核经理人员的绩效和指导企业财务管理之后，企业价值最大化理财目标多年来的难于操作和计量的缺点终于被克服，这使得企业价值最大化的理财目标被越来越多的理论界和实务界所接受。从企业价值最大化理财目标的内涵出发，探讨企业价值最大化目标导向下的企业财务管理的理论框架和实务中的价值管理型的财务管理模式，以其促进财务理论研究工作的进一步发展和财务理论的应用。
企业无论何种规模、何种经济成分都纷纷在追求企业价值最大化的过程中寻找适合企业发展的途径，寻找企业成功的关键因素，从而提高企业的核心竞争力，增加企业的价值。目标管理作为一种有效的管理方式，被很多企业所采用。但是，在实践过程中有很多企业却往往出现一些问题，本文对于目标管理的内涵及意义进行了简单的介绍，结合D公司提出在实施目标管理时存在的问题及改进措施。
With with the development of economy, the survival of the fittest, mergers and acquisitions, restructuring has it is often seen. In the competition, the management target of the enterprise has changed from the original, the pursuit of maximum profits into the pursuit of the maximization of enterprise value. As the business goals change, the management of the enterprise also is changing. By the traditional management mode change of value management mode. Accompanied by the specific social environment and different historical period the requirement of business management, theory and practice in the implementation of target of financial management of enterprises, has been to maximize profit, earnings per share maximization, shareholder wealth maximization, enterprise value maximization and other advocates of form. Since the United States of America struce special company to create economic profit concept.
And it is used for checking the managers performance and the guidance of enterprise financial management, the maximization of enterprise value target of conduct financial transactions over the years of difficult operation and measurement of the defect has finally been overcome, this makes the enterprise value maximization goal of financial management is more and more accepted by the theory circle and the practice circle. From the maximum of enterprise value target connotation sets out, discuss the maximization of enterprise value orientation of enterprise financial management theory and practice of value in the management of the financial management mode, in order to promote the further development of financial theory and financial theory and its application.
Whatever the scale, the enterprise economic components are in the pursuit of maximizing the value of enterprises in the process of searching for ways to the development of enterprises, find the key to business success factors, so as to enhance the core competitiveness of enterprises, increase the value of the enterprise. Target management as an effective management method, used by a lot of enterprises. However, in practice there are many enterprises are often appear some problems, the article on the connotation and significance of the management were introduced, combined with D company put forward in implementing target management problems and improvement measures.
Key words: Target management； Problem； Countermeasure
