Contents
内容提要———————————————————————– i
Abstract————————————————————————-ii
Acknowledgements———————————————————-iii
Chapter One Introductions
- 1 Backgrounds and Significance of the Study of Intercultural Business Communication————————————————1
- 2 The Way of Study——————————————————–1
- 3 Organization of This Paper———————————————2
Chapter Two Basic Knowledge About Culture
2.1 What Is Culture?———————————————————-5
2.2 Dimensions of Culture—————————————————5
2.3 Basic Culture elements—————————————————6
2.4 High – and Low – Context Cultures————————————7
2.5 Cultural Levels————————————————————8
Chapter Three The Nature of Communication
3.1 Definition of Communication——————————————11
3.2 The Communication Process——————————————13
3.3 Intercultural Business Communication——————————-19
3.4 Intracultural Communication——————————————20
3.5Relation of Intercultural Communication and Intracultural Communication——————————————————–20
Chapter Four Communication Patterns
4.1 Oral and Nonverbal Communication Patterns———————–22
4.1.1 Oral Communication———————————————22
4.1.2 Nonverbal Communications————————————23
4.2 Written Communication Patterns————————————–37
4.2.1 Language———————————————————–37
4.2.2 Correspondence Formats—————————————-37
Chapter Five Barriers to Intercultural Communication
5.1 Psychological Problems————————————————39
5.2 Perception—————————————————————-40
5.3 Ethnocentrism————————————————————40
5.4 Language as a barrier—————————————————42
5.5 Nonverbal Communication as a Barrier——————————43
5.6 Culture Barriers———————————————————-43
5.7 Etiquette as a Barrier—————————————————-44
Chapter Six Improving Communication in Intercutural Communication
6.1 Improving Cultural Sensitivity—————————————-46
6.1.1 Cultural Differences———————————————-46
6.1.2 Cross-cultural Learning——————————————49
6.2 Improving Communication Competence—————————–50
6.2.1 Developing Verbal Communication Skills——————–50
6.2.2 Improving Nonverbal Skills————————————-52
6.2.3 Tackling Perceptual Problems———————————-53
Chapter Seven Conclusion—————————-56
Bibliography———————————————–iv
内容提要
在世界经济全球化的今天，跨文化沟通已经成为大势所趋。一方面，越来越多的外国人来中国工作，另一方面，越来越多的中国人到海外的中国办事处或者到外国公司里上班。对这些人员来讲，跨文化沟通已经成为日常工作的一部分。他们不仅要熟谙公司的业务知识，也要尽可能的了解东道国的风俗习惯、文化传统，进行有效的跨文化沟通，避免不必要的误解或者冲突，从而能更好的为企业服务。
本文主要从文化和交流方面探讨了跨文化沟通的有效途径。第一章是本文的介绍，简单的介绍的本文的背景，文章结构和研究方法。第二章概要的阐述了什么是文化，以及与文化有关的基本要素。第三章主要讨论了什么是沟通，沟通过程构成的要素以及跨文化沟通的几个定义。第四章，列明了沟通的几种模式，从言语沟通到非言语沟通等等。第五章主要讨论了跨文化沟通中可能出现的各种障碍。第六章作者从提高文化的敏感度以及沟通能力两个方面探讨了提高跨文化交流的有效途径，从而把相关的理论应用于实践中。第七章是本文的结束章节。
关键词：文化 沟通 跨文化交流
Abstract
As globalization is under way, intercultural communication becomes one of the key factors to guarantee business success. The world today is becoming a small village. On one hand, an increasing number of foreigners are coming to work in China, and on the other hand, the number of Chinese working overseas is on the increase. For those people, intercultural communication has come to be a common part of their daily jobs. They must have not only a good command of business knowledge, but also familiarity with the host country’s customs and culture so as to make effective communication in international business settings.
To better bolster this topic, the author divides the paper into seven chapters. In Chapter One introduces the background of the paper, the organization of the paper, and the ways of study. Chapter Two furnishes some basic information and elements concerning culture. Chapter Three discusses what exactly communication is, the process of communication and some definitions about intercultural communication. Chapter Four lists some patterns of communication including verbal communication and nonverbal communication. In Chapter Five, the author explores some communication barriers that may appear in intercultural communication. In Chapter Six, the author endeavors to research, in two aspects, on the feasible methods of developing effectiveness in communication, namely the methods of developing cultural sensitivity and achieving communication competence. The last chapter functions as the conclusion of the whole paper.
Key Words: Culture Communication Intercultural Communication
