Culture Difference between China and Western Countries:
A Comparison Study from the Perspective of Advertisement
I Introduction
Ⅱ. The relationship between culture and language
2.1 The concept of the language and culture
2.2 The relations of language and culture
Ⅲ.The features of Chinese and Western advertisement
3.1 Different Philosophy concept
3.2 Different cultural values—oriented
3.3 Different cultural psychology
3.4 Different cultural atmosphere
3.5 Different concept of authority and self-worth
3.6 Different gender image
3.7 Different customs
3.8 Different aesthetics
Ⅳ. Significance
Ⅴ. Conclusion
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