Contents
Acknowledgements………………………………….I
Abstract……………………………………………..II
Introduction………………………………………………………….1
Chapter One. General Concept of Business Presentations..………3
1.1 Definition of Business Presentation…………………………………………3
1.2 Classification of Business Presentation…………………………………….4
1.3 Structure of Business Presentation………………………………………….8
Chapter Two Language Features of Business Presentations…….13
2.1 Use of Words………………………………………………………………13
2.1.1 Familiar Words versus Unfamiliar Words…………………………….13
2.1.2 Concrete Words versus Abstract Words………………………………14
2.1.3 Use of Vivid Words……………………………………………………15
2.1.4 Careful Use of Jargon and Abbreviations…………………………….15
2.1.5 Use of Personal Nouns………………………………………………..17
2.2 Variety in Sentence Structure………………………………………………17
2.2.1 Variety in Sentence Length……………………………………………17
2.2.2 Active Voice versus Passive Voice……………………………………18
2.3 Use of Repetition and Rhythm…………………………………………….19
2.4 Use of Frequent Signposts…………………………………………………19
2.5 Use of Rhetorical Questions……………………………………………….20
Chapter Three Techniques in Effective Business Presentations…21
3.1 Features of Effective Presentation…………………………………………21
3.2 Before the Presentation……………………………………………………23
3.2.1 Prepare Thoroughly……………………………………………………23
3.2.2 Rehearse Repeatedly………………………………………………….23
3.2.3 Consider Personal Aspects……………………………………………23
3.3 During the Presentation……………………………………………………25
3.3.1 Maintain and Hold Audience’s Interest……………………………….25
3.3.2 Overcome Nervousness……………………………………………….27
3.3.3 Use Visual Aids Effectively…………………………………………..29
3.3.4 Vocal Aspects…………………………………………………………30
3.3.5 Nonverbal Communication Skills…………………………………….35
3.4 After the Presentation………………………………………………………38
3.4.1 Distribute Handouts…………………………………………………..38
3.4.2 Reinforce the Main Points…………………………………………….39
3.4.3 End with a Summary and Appreciation………………………………39
Chapter Four The Five-step Approach in Making Effective Business Presentations…………………………..40
4.1 Plan the Presentation………………………………………………………40
4.1.1 Identify the Purpose…………………………………………………..41
4.1.2 Analyze the Audience…………………………………………………41
4.1.3 Decide on the Content ………………………………………………..43
4.2 Organize the Presentation………………………………………………….43
4.2.1 Select the Material…………………………………………………….44
4.2.2 Prepare an Outline…………………………………………………….45
4.2.3 Prepare the Visual Aids……………………………………………….46
4.2.4 Decide on Style……………………………………………………….48
4.3 Develop the Presentation………………………………………………….49
4.3.1 Develop the Body…………………………………………………….49
4.3.2 Develop the Conclusion………………………………………………50
4.3.3 Develop the Introduction……………………………………………..52
4.4 Deliver the Presentation……………………………………………………54
4.5 Handle Questions………………………………………………………….56
4.5.1 Admit Ignorance………………………………………………………58
4.5.2 Maintain Control………………………………………………………59
4.5.3 Motivate Questions……………………………………………………59
4.6 An Example of How to Make a Business Presentation with the Five-step
Approach…………………………………………………………………60
Conclusion…………………………………………………………..67
Bibliography………………………………………………………..69
