Language Features of Business English
2.1 Using short and familiar words and expressions. 4
2.4 Selecting precise words. 5
2.4.1 Choose accurate facts and figures. 6
2.4.2 State what people will say matter-of-factly. 6
2.4.3 Understand the commercial terms correctly. 7
2.4.3.2 Terms for shipments. 7
2.5 Using logical expressions. 8
3.1.1 Limiting sentence content 10
3.1.2 Economizing on words. 10
3.1.2.1 Avoid cluttering phrases. 10
3.1.2.2 Eliminate surplus words. 11
3.1.2.3 Avoid unnecessary repetition of words or ideas. 11
3.2 Arranging sentence emphasis. 12
3.3 Giving the sentence unity. 13
3.3.1 Avoid unrelated ideas. 13
3.3.2 Avoid unnecessary repeat 14
3.3.3 Avoid illogical constructions. 15
3.4 Using active voice and passive voice properly. 16
3.5 Using concise sentences. 17
3.6 Using lots of formulas. 17
4.1 Five ways to develop a paragraph. 18
4.1.2 By comparison or contrast 19
4.1.3 By discussion of cause and effect 19
4.1.5 By discussion of problem and solution. 20
4.2 Professional plan for paragraph development 21
4.3 Achieving paragraph coherence. 22
4.3.1 Repetition of key words or key ideas. 22
4.3.2 Using transitional expressions. 23
5.1 State information positively. 24
5.2 Eliminate negative language and language with negative connotations. 24