Rhetoric in Advertising English and their Translating Strategies
2.1 Rhetoric in advertising English. 4
2.1.1 Types of rhetoric in advertising English and their functions. 5
2.1.1.1 Phonetic rhetoric in advertising English. 5
2.1.1.2 Lexical rhetoric in advertising English. 7
2.1.1.3 Syntactical rhetoric in advertising English. 12
2.2 Translating strategies for rhetoric in advertising English. 13
2.2.1 Translating principles. 14
2.2.1.1 Dr. Eugene A. Nida’s dynamic equivalence. 14
2.2.1.2 Peter Newmark’s communicative translation. 14
2.2.2 Translating strategies. 15
2.2.2.1 Rhetorical translation. 16
2.2.2.1.1 Rhetorical transference. 16
2.2.2.1.2 Rhetorical replacement 18
2.2.2.2 Non-rhetorical translation. 19
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