The Relationship Between Colour Words and Successful Business
2.1 The definition of culture. 4
2.2 The definition of the colour word. 5
2.3 Differences of cultural connotations in colour words. 6
2.3.1 The influential elements of different symbolic meanings of colour words. 6
2.3.2 The symbolic meanings of colour words. 10
2.3.3 Taboo of colour words in various countries. 12
3.1 Analysing the usage of colour words in commercial advertisement 14
3.2 Analysing the usage of colour words in goods packing. 18
3.3 Analysing the usage of colour words in sales. 20
3.3.1 Colour words appear in clothing business. 20
3.3.2 Colour words appear in mobile phone business. 22
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