目 录
基于消费者增权的企业公关形象的打造
摘 要：随着世界经济一体化的快速发展，以及跨国企业不断进入中国，企业之间的竞争日益激烈，为了争夺有限的消费者，基于消费者增权的企业公关形象的打造引起了很多学者的研究。在此背景下，本文首先简述了消费基金者增权的内涵，以及企业打造公关形象的必要性，然后指出基于消费者增权的企业公关形象打造的问题，基于消费者增权的企业公关形象打造的对策，以期为相关的研究提供有力的参考依据，是具有实践意义的研究课题。
关键词：消费者增权；企业公关形象；品牌
Based on consumer empowerment, public image to build
Abstract: With the rapid development of world economic integration, as well as multinational corporations continue to enter China, increasingly fierce competition between enterprises in order to compete for limited consumer, corporate public relations based on consumer empowerment to create the image caused by many scholars. In this context, the paper first outlines the connotation of the consumption fund empowerment, as well as the need for enterprises to build the public image, and then pointed out that based on consumer empowerment to create the image of corporate public relations, corporate public relations based on consumer empowerment create the image of the measures, in order to related studies provide strong reference, is a research topic with practical significance.
Keywords: Consumer Empowerment；Corporate public image；Brand
