内容摘要
在企业发展与竞争理论体系中，核心竞争力是一个核心范畴。企业核心竞争力也称核心能力，是企业独有的、能为消费者带来特殊效用、使企业在某一市场上长期具有竞争优势的内在能力资源。随着世界的发展变化和竞争加剧，企业的成功不再归功于短暂的或偶然的产品开发或灵机一动的市场战略，而是企业核心竞争力的外在表现。本文通过对企业核心竞争力相关文献的研究，以模具塑料公司为例，深入分析其核心竞争力的现状及提升途径。
关键词：企业 核心竞争力 战略
Abstract
In enterprise development and competition theory system, the core competitiveness is a core category. The core competitiveness of enterprises is also known as the core competence, is the company’s unique, can bring customer special use, make the enterprise in a market long term competitive advantage internal ability resource. With the development of the world changes and competition, the success of the enterprise is no longer credited to brief or accidental product development or suddenly have a brain wave of market strategy, but the core competitiveness of enterprises external performance. This article through to the enterprise core competitiveness the study of relevant literature, to mold plastic company as an example, in-depth analysis of the core competitiveness of the current situation and ways to improve.
Key words: enterprise，core competitiveness，strategy
目 录
1、核心竞争力的形成与发生作用需要有个平台………………….. 6
2、着眼于讨论核心竞争力构建的某一个侧面……………………. 7
3、对核心竞争力研究流于口号、成为时尚的倾向………………… 7
四、如何打造模具塑料公司的核心竞争力…………………………. 9
2、模具塑料公司大环境下的现状……………………………. 10
（2）落后的技术和设备，组织和协调能力…………………. 10
（3）多数企业开发能力，创新能力明显不足……………….. 11
（4）短期内难以缓解供需之间的矛盾…………………….. 11
3、如何针对性的提高模具公司的核心竞争力…………………… 11
五、加强企业核心竞争力的意义……………………………….. 12
参考文献………………………………………………………………………………………………………… 12
