摘要: 伴随芯片技术的集成度以及发展的提高，电子产品一直以来维持稳步增长的趋势。我国作为全球最大的制造生产基地，虽然为世界的消费者输出各种各样的电子产品，然而严重的同质化、惨烈的价格战以及过低的利润效益使得我国的企业品牌无法摆脱悲惨的情况，金融风暴的到来为我国的电子产品雪上加霜，生存空间日益恶劣。苹果公司推出的IMAC、IPAD、IPhone、IPhone4，到最近ipad的问世为消费者带来新鲜的视听感受，同时也获得了令竞争对手垂涎的高额利润，面对我国的市场环境保证ipad平板电脑在华经营仍能保持较高的竞争优势具有重要的研究意义。
本文主要包括五个部分。第一部分为前言部分；第二部分详细研究分析了Ipad在华经营模式；第三部分、第四与第五部分分别运用行业物力模型、PEST分析与SWOT分析对Ipad电脑在华经营进行深入的环境等因素的分析；第六部分对Ipad在华成功经营提出一些政策和建议；最后一部分则系统的对全文进行了分析总结。
关键词： Ipad电脑 在华经营 建议和意见
Abstract： Along with the integration and development of the chip technology improvement, electronic products has been steadily maintain growth trend. China as the world’s biggest manufacturing production base, although for the world consumer output all kinds of electronic products, however serious homogeneity, deadly price war and low profit benefit which the country’s enterprise brand can’t get rid of the tragic situation, the arrival of the financial storm for our country’s electronic products suffer, worsening living space. Apple launched the IMAC, IPAD, IPhone, IPhone4, to the introduction of the IPAD recently for the consumer to bring fresh of audio-visual experience, it also get that rivals coveted high profits, to face the market environment ensures IPAD tablet computer operation in China can still keep higher competitive advantage has important significance.
This article mainly includes five parts. The first part is an introduction; The second part of a detailed study of the Ipad analysis operation in China mode; The third part, the fourth part, using respectively industry material resources with SWOT analysis model for Ipad computer operation in China further environmental factors analysis; The fifth part for Ipad success in China to put forward some policies and Suggestions management; The last part of the full text of the system is summarized.
Key words: Ipad computer operation in China Suggestions and opinions
