目 录
2.4.1研究客源层次是酒店市场定位的重要组成部分.. 10
致谢
三亚高星级酒店客源市场细分研究——以
摘 要：评价一家酒店经营管理是否优良，不能单纯从经济角度来看。重要的是观察酒店的有形资产和无形资产，有形资产包括酒店的硬件建设和各类服务产品，无形资产包括企业品牌价值和顾客心理定势。一般酒店的传统做法是将经营管理和营销方向放在吸引更多新客源上，通过各种方法刺激诱导他们去购买，而完成这次交易后，酒店与顾客的关系也就结束了。这种做法突出的是金钱色彩而忽略了感情色彩。现代酒店客源管理要求企业将重心转移到如何吸引更多的客源重复使用或购买酒店的服务产品，注重巩固原有客源并和顾客建立长期的交易关系。本文就以海南丽丝卡尔顿酒店为例进行酒店客源市场细分研究。
关键词：酒店 客源市场
Abstract:Evaluation of a hotel management is good, not only from the economic perspective. It is important to observe the hotel tangible assets and intangible assets, tangible assets include the hotel hardware construction and various service products, intangible assets including the brand value of enterprise and customer psychology. General hotel is the traditional practice of business management and marketing on attract more new customers, through various methods to motivate them to buy, and complete the deal, hotel and customers relationship also ended. This approach is highlighted by money and ignore the emotional color. Moderno Hotel source management requirements of enterprises will be shifted to how to attract more tourists to repeat the use or purchase of hotel service products, pay attention to the consolidation of existing customers and customers to establish long-term business relationship. This article take the Hainan The Carlton Hotel. For example hotel tourist market segmentation research.
Key word：Hotel Tourist market
