内容摘要
随着我国房地产市场的日益竞争激烈，越来越多小型房地产公司被行业洗牌出局，但是我国房地产公司面临着的不单单是政策的压力和社会经济的发展问题，在我国房地产公司发展的过程中起涉及到的因素众多，例如：人口因素、经济因素、区位因素等，因此，这对于我国房地产公司而言既是一个挑战也是一个机遇。本文，分析了LW房地产公司的战略规划方案，并且指出房地产企业结合现代媒体进行传播营销，是有利于我国房地产企业发展和扩展市场渠道的。
关键词：房地产 LW房地产公司 战略规划
Abstract
With the increasingly fierce competition in China’s real estate market, more and more small real estate companies are shuffled out of the industry, but China’s real estate companies are facing not only the pressure of policy and socio-economic development issues in China’s real estate company development process Among the many factors involved, such as: population factors, economic factors, location factors, therefore, for China’s real estate company is both a challenge and an opportunity. This paper analyzes the strategic planning plan of LW real estate company, and points out that real estate enterprises carry out communication marketing with modern media, which is beneficial to the development and expansion of market channels of real estate enterprises in China.
Key words：real estate LW real estate company strategic planning
目 录
一、绪论……………………………………… 2
二、企业战略规划相关理论……………………….. 2
（一）企业战略规划理论……………………………. 2
（二）国内外文献综述……………………………… 3
三、LW房地产公司发展环境分析……………………. 4
（一）外部环境分析……………………………….. 4
（二）内部环境分析……………………………….. 5
四、LW房地产公司发展战略规划分析………………… 6
（一）LW房地产公司的战略目标………………………. 6
（二）LW房地产公司的战略定位………………………. 6
（三）LW房地产公司的战略分析………………………. 6
五、LW房地产公司发展战略实施……………………. 7
（一）公司发展战略实施的保障措施……………………. 7
（二）战略实施过程中的控制与调整……………………. 7
六、总结……………………………………… 8
参考文献……………………………………… 9
