摘 要
随着我国经济的高速发展以及市场竞争的激烈程度不断的加强，企业家们逐渐对于企业的核心竞争力的认识程度不断加深，并努力地提高自己的核心竞争力，以此来获取商海中的一席之地。但从我国中小企业来看，他们对于企业核心竞争力的认识和重视程度依然不够，致使企业在激烈的市场竞争中不具备顽强的竞争力。本论文将通过对世纪爱恋策划公司的调查研究，分析该公司的经营现状，探索出所存在的原因，从而总结出该公司通过培养人才、增强创新力、培育核心价值理念来提升核心竞争力的对策。希望通过该论文的研究，能为我国中小企业的核心竞争力的发展起到一定的借鉴作用。
关键词：中小企业 核心竞争力 核心价值理念
With the rapid development of China economy and the fierce market competition continued to strengthen, the entrepreneurs gradually for the core competitiveness of enterprises knowledge degree is deepened ceaselessly, and efforts to improve their core competitiveness, in order to obtain a space for one person in the sea. But from our country small and medium-sized enterprise, they for the core competitiveness of enterprises and to attach importance to the degree is still not enough, so that enterprises in the fierce competition in the market with strong competitiveness. This paper will be based on the century of love planning investigation and study, the analysis of the company ‘s management present situation, to explore the reasons for the existence of, and to summarize the company through the cultivation of talents, enhance innovation capacity, cultivating the core value concept to enhance core competitiveness the countermeasure. Hope that through this research, can provide the core competitiveness of SMEs in China the development of certain reference role.
Keywords：Small and medium sized enterprises Core competitiveness
The core value concept
目 录
四、世纪爱恋策划公司核心竞争力建设的现状……………………… 3
（二）人员素质不高，服务质量低下………………………….. 4
五、世纪爱恋策划公司核心竞争力的问题分析……………………… 4
（二）资金投入不足，阻碍企业发展………………………….. 5
六、提升世纪爱恋策划公司核心竞争力的建议……………………… 5
