危机管理理论在企业管理中的运用
摘 要
近年来，企业危机事件频发，能否正确地看待企业危机并实施合理的危机管理策略将直接影响企业的生存发展。因此，如何科学理性地认识和分析企业危机，并对其进行有效的管理己成为每个企业必须面对的一个重要问题。在目睹过众多危机事件之后，国内的很多大型企业已经提高了危机管理意识，加强了危机管理。但是大多数企业受规模小，各项制度不完善，资源缺乏等因素的制约，对企业危机和危机管理的认识不够，存在误区，同时也没能给予应有的重视，因而危机管理水平较低，所以本文以企业危机管理为研究重点。
本文以危机管理理论在企业管理过程中出现的问题展开分析，如缺乏危机管理意识及系统的危机管理思想；危机处理能力薄弱；媒体沟通中存在问题；忽视危机后的恢复工作等，并针对这些问题提出了相应的解决策略。如提高企业危机管理的战略地位；加强危机处理能力；营造与媒体的和谐关系；重视危机后恢复工作的管理等。本文分析了企业在危机管理中存在的问题，总结出企业危机管理的经验教训，为企业危机管理提供借鉴意义。
关键词：危机理论；企业；对策
Crisis management in business management
Abstract
In recent years, corporate crisis events happen frequently, the ability to properly look at the corporate crisis and crisis management strategies will directly affect the survival and development. Therefore, the how to scientifically and rationally understanding and analysis of corporate crisis, and its effective management has become an important issue that every business must face. Witnessed numerous crises, many large companies have raised awareness of crisis management, to strengthen crisis management .But most of the companies affected by small scale, the system is imperfect, and the lack of resources and other factors, lack of awareness of corporate crisis and crisis management, the existence of errors, but also failed to give due attention, and thus lower the level of crisis management the focus of this article to a corporate crisis management.
This paper to analyze the problems of the theory of crisis management in the enterprise management process, such as lack of awareness of crisis management and crisis management thinking; crisis management capacity is weak; media communication problems; ignore the post-crisis recovery work, and for these The problem put forward some suggestions to provide a reference. And corresponding solutions proposed to address these issues. Improve the strategic position of the corporate crisis management; improve its crisis management capacity; to create a harmonious relationship with the media; great importance to the crisis after the return to work management. The actual analysis of the problems of enterprises in crisis management, corporate crisis management, summed up the lessons learned, and provide a reference for corporate crisis management.
目 录
二、危机管理理论在企业实践的现状………………………………. 4
（三）危机处理过程中经常会遇到很多困难……………………… 4
三、企业在危机管理方面存在的问题分析…………………………… 6
（二）企业竞争理念陈旧，危机应对不到位……………………… 7
（六）忽视危机后的恢复工作……………………………….. 10
四、改进企业危机管理的对策分析……………………………….. 12
（一）树立危机意识，了解国际规则………………………….. 12
（二）建立危机预警体系，完善应对机制………………………. 12
（三）加强企业危机管理的战略地位………………………….. 13
（四）营造与媒体的和谐关系……………………………….. 15
（五）提高企业危机处理能力……………………………….. 14
（六）重视危机后恢复工作的管理……………………………. 16
