邢台361°品牌维护策略研究毕业设计_计算机程序设计_计算机设计辅导_计算机设计代做_java_安卓_小程序_springboot_ssm计算机程序设计资料网

摘要

随着市场竞争的日趋激烈，当今社会中商品的竞争已经发展成为了品牌的竞争，谁拥有自己的自主品牌，谁的品牌知名度高，在竞争中占有的优势就越大。近年来，国内一些品牌快速的崛起，也有一些品牌变的销声匿迹，显示出三十年河东、三十年河西的现象。一些品牌的陨落或者消失是因为企业在自身品牌维护上不够重视，导致品牌受损，最终导致企业走向末路。本文从邢台市361°品牌现状出来，分析其在品牌维护存在的不足和问题，并提出相应的对策和建议，以供企业参考，增强其品牌竞争力，保证企业健康、稳定、可持续发展。

关键词：邢台；361°；品牌；维护；策略

Abstract

With the increasingly fierce market competition, product competition in today’s society has become the competition of the brand, who have their own independent brand, who had a high brand awareness, the competition has an advantage more. In recent years, some domestic brands rapid rise, there are also some brand become disappear from the scene, showing East for thirty years, thirty years West phenomenon. Some brands of fallen or disappear because of enterprises in their own brand maintenance importance, leading to damage to the brand, eventually lead to the enterprises to the end. This article from the Xingtai City361 degree brand current situation, analysis of the brand maintenance deficiencies and problems, and puts forward corresponding countermeasures and suggestions, which could be a reference for enterprises, enhance the brand competitiveness, make sure industry health, steady, sustainable development.

Keywords:Xingtai;361°; brand ; maintenance；strategy

引言……………………………………………………………………………………………………………….. 1

1 品牌维护的概述………………………………………………………………………………………….. 1

1.1 品牌维护的概念………………………………………………………………………………… 1

1.2品牌维护的主要内容和意义……………………………………………………………….. 2

1.2.1 品牌维护的主要内容……………………………………………………………….. 2

1.2.2 品牌维护的重要意义……………………………………………………………….. 2

2 邢台市361°品牌维护中取得的成就和存在的问题……………………………………….. 3

2.1 取得的成就……………………………………………………………………………………….. 3

2.2 存在的问题……………………………………………………………………………………….. 3

2.2.1 忽视361°品牌的长期维护和持续发展……………………………………… 3

2.2.2 忽视品牌危机的预防和控制…………………………………………………….. 3