海南航空公司在东北地区市场营销毕业设计_计算机程序设计_计算机设计辅导_计算机设计代做_java_安卓_小程序_springboot

摘要

海南航空作为国内知名的航空企业，近年来加大了市场的布局。但是相比于国航等国内航空公司的强大实力，海南航空公司在东北市场的发展历史较短，面临的直接竞争压力较大。为了推动海南航空公司在东北地区市场的发展，本文对海南航空公司在东北地区的发展现状进行了初步分析，并提出了以推动旅游发展为主导，积极开展价值链营销和品牌建设的意见，希望能为海南航空公司在东北地区市场的发展有所帮助。

关键词：海南航空市场营销发展

Abstract

As a well-known domestic aviation enterprise, Hai nan air has increased the development in the Northeast China in recent years. But compared to other domestic airlines including Air China, the development history in the Northeast China is so short that Hai nan air will face with direct competition pressure. In order to promote the development, in this article the present situation about Hai nan air was analyzed and some suggestions including promoting tourism development and carrying out value chain marketing and brand building in hope of providing reference for Hai nan air in the process of development in Northeast China.

Key words: Hai nan air the market in Northeast China the present situation about marketing development strategy

第1章绪论…………………………………………………………………………………………………… 4

1.1海南航空……………………………………………………………………………………………………………………………………. 4

1.1.1起步阶段…………………………………………………… 4

1.1.2快速发展阶段………………………………………………… 5

1.1.3积极拓展区域市场阶段…………………………………………. 5

1.2研究现状、目的和意义…………………………………………………………………………………………………………….. 5

1.2.1国内相关研究………………………………………………… 5

1.2.2 研究目的和意义……………………………………………… 6

1.2.3研究内容和方法………………………………………………. 6

第2章海南航空东北地区营销现状…………………………………………………………………… 8

2.1营销现状……………………………………………………………………………………………………………………………………. 8