目 录
手机媒体广告的趋势探析
摘要：进入21世纪以后，人类对手机的使用日益的频繁和广泛，手机已经成为越来越多的人获取资讯的重要方式。由于移动电视、互联网、手机、楼宇电视等新兴数字媒体的迅速崛起，电视、杂志、报纸、广播等传统媒体面临严峻挑战，广告的收入不断流失，影响力和覆盖面出现了下滑的趋势。
关键词：手机 媒体 发展趋势
Abstract：enter after twenty-first Century, mobile phone use human to increasingly frequent and extensive, mobile phone has become more and more people access to the information important way. Because the mobile TV, Internet, mobile phone, TV and other emerging digital media ‘s rapid rise, television, magazines, newspapers, radio and other traditional media advertising revenue is facing severe challenges, continual loss of coverage, influence and appeared to glide trend.
Key words: the development trend of mobile phone media
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