微博广告的效果研究
——以汽车行业为例
摘 要：微博广告自诞生之初就显示了它旺盛的生命力，它在传播中所起到的效果超过了以往所有的媒介。企业都瞄准了微博中巨大的客户数量和商机，纷纷采用微博广告的形式进行企业产品信息的传播。
本文着重探讨了微博广告的特色和效果，并以汽车行业为例展开谈论，最后提出了关于微博广告的几点策略，展望了微博广告发展的前景。
关键词：微博广告 汽车行业 策略 前景
Abstract:The bo advertising since the beginning of birth showed it exuberant vitality, it spread as effect than previously all the media. Enterprise is earmarked for the huge number of customers in the rich and business opportunities, are adopting micro bo advertising in the form of enterprise product dissemination of information. This paper focuses on the micro bo advertising characteristic and effect, and with the car industry as an example on talking about, and finally put forward concerning the bo advertising some strategies, and looks forward to the prospect of the development of the Po advertising.
Key words:Micro bo advertising The car industry Strategy prospects
目 录
三、 汽车行业的微博营销及微博广告现状………………………… 3
（三） 刷屏式推送广告过于频繁…………………………….. 7
四、 微博广告的运用策略及汽车行业如何更好的运作好微博………….. 7
（1）利用软广告创意植入圈子文化——创意更多消费者喜欢的信息. 7
（5）微博广告传播效果评估及监测的完善………………….. 9
（二）汽车行业如何更好的运作好微博……………………….. 10
