家电业是慈溪地方经济发展的重要支柱产业。经过近20年的发展，企业迅速从配套生产的工厂逐步演变成上万条庞大的家电配套产业链，产品涉及电热锅、冰箱、彩电、电风扇、洗衣机、电熨斗等20多个系列。现如今慈溪家电外贸企业对贸易伙伴国缺乏了解，缺乏自主品牌，产品档次低、附加值低、科技含量低，内部管理水平低等，应提高自身应对危机的能力。本文主要从慈溪家电外贸企业发展概述，慈溪家电外贸企业发展的影响因素，慈溪家电外贸企业现状及问题分析和慈溪家电外贸企业发展对策四个方面展开研究，通过收集资料分析慈溪家电外贸企业现状，并对此现状进行研究并制定对策，从而为发展慈溪家电外贸企业有所提示。
关键词：慈溪；家电外贸企业；对策
Abstract
Home appliance industry is Cixi local economy development the important pillar industry. After nearly 20 years of development, enterprises rapidly from supporting the production of the factory gradually evolved into the thousands of large home appliance industry chain, products related to electric heating cooker, fridge, TV, electric fans, washing machine, electric iron and so on more than 20 series. Now the Cixi appliance foreign trade enterprise to trading partners in the lack of understanding, lack of independent brands, product class is low, low added value, low content of science and technology, internal management level is low, should improve their ability to cope with the crisis. This article mainly from the Cixi appliances trade enterprise development overview, Cixi appliances trade enterprise development influence factor, Cixi appliance enterprises current situation and problem analysis and Cixi appliance foreign trade enterprise development countermeasure four aspects to study, data were collected through analysis of Cixi appliance foreign trade enterprise status, and the status of research and develop countermeasures, so as to develop Cixi appliance foreign trade enterprises have tips.
Key words: Cixi; home appliances trade enterprises; countermeasure
