摘要

2015年的“两会”上，“互联网+”正式被提到了国家战略层面，互联网对各个行业的整合和引导作用也越发凸显。相关的统计数据显示：2014年，美国互联网的覆盖率已经达到了83％，而中国仅有47％。可见，虽然近几年互联网在中国已经获得了比较快速的发展，但仍然有很大的发展潜力和空间。 “互联网+”与制酒业的连接可以说是必然的趋势。一方面，我国制酒业发展不断加快，已经逐渐形成规模化，这为制酒业的现代化进程奠定了基础；另一方面，互联网不断为各个行业注入改革的动力， “互联网+”的时代已经到来。“互联网+”与制酒业的结合，不仅能够使制酒业现代化具有更大的发展空间，也能够为“互联网+”提供新的着力点和生存的土壤。在我国的经济新常态下，将制酒业与互联网结合无疑是取得经济腾飞的不二法宝。目前，我国的经济结构正面临着调整，经济的整体增长速度也基本放缓，居民的消费需求已经发生了变化。因此，制酒业作为我国经济的主要支柱，迫切需要改变以往粗放、效率差、技术低的生产方式，而与互联网技术进行整合升级。本文针对电子商务环境下“互联网+制酒业”发展状况进行调查研究，从而给汾阳市汾酒产业的发展提供借鉴。

关键词：互联网＋；汾酒产业；转型

Abstract

2015″two sessions”,”Internet+”was officially referred to the national strategic level,the Internet on the integration of various industries and the role of guidance is also increasingly prominent.Relevant statistics show that in 2014,the US Internet coverage has reached 83%,while China only 47%.Can be seen,although in recent years the Internet in China has been relatively rapid development,but still have great potential for development and space.”Internet+”and the connection of wine industry can be said to be an inevitable trend.On the one hand,the development of China’s wine industry has been accelerating,has gradually formed a large-scale,which laid the foundation for the modernization of the wine industry;the other hand,the Internet continued to inject reform for the various industries,”Internet+”era has arrival.”Internet+”and the combination of wine industry,not only to make wine industry modernization has more room for development,but also for the”Internet+”to provide new focus and survival of the soil.In China’s new economic normal,the wine industry and the Internet will undoubtedly be the only way to get the economic take-off.At present,China’s economic structure is facing adjustment,the overall economic growth rate is basically slowing down,the residents of consumer demand has changed.Therefore,the wine industry as the main pillar of China’s economy,the urgent need to change the past extensive,inefficient,low technology production methods,and integration and upgrading of Internet technology.This paper aims at the development of”Internet+wine industry”in the environment of e-commerce,so as to provide reference for the development of Fenyang Fenghu industry.

Key words:Internet+;Fenjiu industry;transformation