College students are the founders of our country’s most dynamic a group, its theoretical basis is deep, and cultural quality is higher also, these students walk in the front of the era, the understanding of the needs of times faster, more accurate grasp, can make their own intellectual resources and creativity to get continuously development. The fast economic and social development needs college students entrepreneurship, active economy, college students’ entrepreneurship in the rise of China’s strategic situation, opportunities and challenges coexist. At present, in the aspect of training the entrepreneurial spirit of entrepreneurship education in colleges and universities have made some achievements, but also must strengthen and improve college students’ ability in terms of entrepreneurship training. So, realize the importance of college students’ self-employment, explore to strengthen college students’ entrepreneurial awareness and ways to cultivate entrepreneurial ability, has very important practical significance.
This article is mainly to create an education and training institutions to write business plan. At present, both the official and the education sector on the education and training market research did not give enough attention, is a “abandoned” areas. Most of the current research for short-term, realistic economic purposes, the lack of systematic research. Research at home and abroad, most of the introduction to the theoretical origins of training. Based on the factors such as strategic management, investment management and financial management, this paper analyzes the external environment and internal environment of educational training institutions. On this basis, this paper makes a strategic exploration and research on the sustainable development of educational training institutions. Trying to promote the primary and secondary school extracurricular training market research process to ensure that the training market healthy and sustainable development.
Key words：Business plan, Primary and secondary education, Training institutions