我国中小银行的产品创新与发展

摘  要

产品创新是中小银行可持续发展的不竭动力,也是中小银行在激烈的竞争环境中脱颖而出的基本保障。20世纪90年代以来,我国的资本市场逐渐完善,直接融资比例不断提高。2006年以来,中国的金融市场全面开放,中资银行与外资银行同台竞技,我国的中小银行已经无法依靠政策的优势来保卫原有的市场份额,因而产品创新己成我国中小银行维持生存的当务之急和不可回避的必然选择。事实上,金融是经济发展的核心,而银行又是金融发展的支柱,因而中小银行的健康运营、创新发展是金融稳健、经济良好的有效积淀。论文从中小银行产品创新的理论基础入手,界定了金融产品创新的概念,分析了中小银行产品创新的动因,以此为基础,通过对我国中小银行产品创新的必要性、现状和存在的问题进行分析,研究了中小银行金融产品创新的基本情况。就分析结果来看,中小银行的产品创新发展虽然初具规模,但是金融产品的创新机制还不够完善,特别是自主创新能力不强,产品创新层次不高,创新方法相对单一,需要改善的地方还很多。正是基于这样的分析,再结合我国的中小银行产品创新发展滞后的瓶颈,在论文的最后重点探索了我国中小银行产品创新改革、创新、发展、完善的着力点和突破点,提出了中小银行产品创新的策略选择,以期为我国中小银行的创新发展提供参考。

关键词中小银行 产品 风险与收益

 

 

Abstract

Product innovation is medium and small banks can develop continuously not exhaust motivation, but also small and medium-sized banks in the fierce competitive environment of the basic guarantee for talent showing itself. Since the nineteen ninties, China’s capital market perfect gradually, the proportion of direct financing for continuous improvement. Since 2006, China ‘s financial market comprehensive opening, the Chinese-funded banks and foreign banks, China’s small and medium banks have to rely on the policy advantage to defend market share in the original, so that product innovation has already become our country medium and small banks to survive a pressing matter of the moment and cannot evasive inevitable choice. In fact, the finance is the core of economic development, and the bank is the financial development of the pillar, so small and medium-sized banks healthy operation, innovation and development are the financial soundness, economic good effective accumulation. Papers from the small bank product innovation with the theory, defines the financial product innovation concept, has analyzed the small and medium-sized banking product innovation, take this as the foundation, through to our country small and medium banks product innovation the necessity, status and existing problems were analyzed, studied and the basic situation of bank financial products innovation. As a result, product innovation and development of small and medium sized banks although take shape, but the financial product innovation mechanism is not perfect, especially the ability of independent innovation is not strong, product innovation level is not high, innovation method is relatively simple, need to improve a lot. It is based on such an analysis, combined with China’s small and medium banks for product innovation and development the bottleneck, at the end of the thesis focus on the exploration of China’s small and medium-sized products innovation of the bank reform, innovation, development, perfect the focal point and the breakthrough point, put forward medium and small banks product innovation strategy choice, with period for our country medium and small banking innovation development reference.

Key words: small and medium banks product risk and return

 

 

 

目  录

摘  要……………………………………….. I

Abstract…………………………………….. II

1绪论………………………………………… 1

2银行产品…………………………………….. 1

2.1银行产品的定义……………………………. 1

2.2中小银行产品……………………………… 1

3 我国中小银行产品发展存在问题………………….. 2

3.1中小银行产品的服务对象同质化………………… 2

3.2中小银行产品的创新模式同质化………………… 2

3.3中小银行产品的推广模式同质化………………… 3

3.4中小银行的同质化导致银行间产生恶性竞争……….. 3

4 完善我国中小银行产品创新的对策………………… 4

4.1以市场为导向完善中小银行产品的创新体系……….. 4

4.2以客户需求为目标科学设计中小银行产品…………. 4

4.3中小银行利用品牌特征实施产品差异化定位……….. 5

4.4加强人力资源管理、建立产品专家队伍…………… 5

4.5构建高效的产品创新机制…………………….. 5

4.6加强品牌建设、对传统产品改良………………… 6

4.7强调以制度建设加强对产品的管理………………. 6

4.8建立银行产品信息服务系统…………………… 7

5 结束语……………………………………… 7

参考文献……………………………………… 9

致 谢……………………………………….. 10

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