摘 要
随着我国经济与旅游业的快速发展，以及人们精神生活的不断提高，农家乐受到越来越多人们的喜爱，农家乐发展面临着更多的机遇与挑战。杭州农家乐得到了快速发展，但是在发展中存在些问题，影响了农家乐的持续发展。鉴于此，本文首先简述农家乐的定义及作用，然后对杭州农家乐发展现状进行分析，指出杭州农家乐发展中存在的主要问题，接着指出杭州农家乐发展面临的机遇与挑战，最后提出杭州农家乐的发展对策，希望政府加大对农家乐的支持，经营者不断提高经营、管理与服务水平，创造特色旅游产品，提升杭州农家乐的服务品质，促进杭州农家乐的持续、健康发展，是具有现实意义的研究课题。
关键词：杭州，农家乐，特色，品质
ABSTRACT
With China’s rapid economic development and tourism, as well as the continuous improvement of people’s spiritual life, farmhouse tourism are more and more popular. Hangzhou farmhouse has been rapid development, but there are some problems in the development. In view of this, the paper first briefly the definition and role of the farmhouse, and then farmhouse tourism development in Hangzhou to analyze the situation, pointing out that restricting factor in the development of Hangzhou farmhouse, then pointed out that Hangzhou farmhouse opportunities and challenges facing the development of the final proposed farm in Hangzhou music development strategies that the Government increase the farmhouse support operators to continuously improve operations, management and service level, to create tourism products, improve service quality music farm in Hangzhou, Hangzhou farmhouse to promote the sustained, healthy development is practical significance of the study.
KEY WORDS: Hangzhou，Farmhouse，Characteristic，Quality
目 录
ABSTRACT…………………………………………………..II
引言……………………………………………………….1
二、杭州农家乐发展的基本现状…………………………………..3
三、杭州农家乐发展中存在的主要问题…………………………….3
四、杭州农家乐发展的机遇与挑战………………………………..7
