物联网发展对于世界各国经济发展也是一次重大的复苏机遇，在2008年金融危机的影响下，全球各国都出现了不同程度的经济增长放缓乃至衰退，随着我国的综合国力不断增强，要实现物联网产业的快速发展以及应用的全面推广，未来不可能仅存在一种商业模式，必将是几种模式共存，并呈现出以其巾一种或两种模式为主、其他几种模式为辅的多元化运作形式。本文通过对物联网技术以及物联网产业架构的介绍，进而对物联网商业模式进行了细致的分析，并探讨未来我国物联网技术的发展方向以及可行的商业模式。
【关键词】物联网；商业模式；发展前景
Abstract
Networking development for the economic development of countries in the world is also a significant recovery opportunities, in the 2008 financial crisis, countries all over the world have appeared different degree of growth and decline, along with our country comprehensive national power increases ceaselessly, to realize the networking industry fast development and application of comprehensive promotion, the future can not be only the existence of a business model, will be several modes coexist, and presents its towel one or two kinds of mode, several other models supplemented by the diversified operation form. Based on the Internet technology and the networking industry architecture is presented, then the business model of Internet of things for a detailed analysis, and explore the future of China’s Internet of things technology development direction as well as a viable business model.
Keywords: Internet of things; business model; development prospect
目 录
（一）研究背景………………………………………………………………………………………….. 1
（二）研究的目的和意义……………………………………………………………………………… 2
（三）物联网的研究现状……………………………………………………………………………… 3
（一）物联网概念……………………………………………………………………………………….. 4
（二）商业应用或相关技术…………………………………………………………………………… 4
（一）物联网特征……………………………………………………………………………………….. 5
（二）现有物联网商业模式…………………………………………………………………………… 5
（三）国内物联网商业模式…………………………………………………………………………… 6
（四）国外物联网商业模式…………………………………………………………………………… 6
（一）政府买单模式……………………………………………………………………………………. 7
（二）免费模式………………………………………………………………………………………….. 7
（三）运营商推动模式…………………………………………………………………………………. 7
（四）用户与厂商推动模式…………………………………………………………………………… 8
（五）垂直应用模式……………………………………………………………………………………. 8
（六）行业共性平台模式……………………………………………………………………………… 8
