宜兴市建材市场个体户集聚的竞争优势分析
集聚是当前商品流通个体企业在空间上的一个重要趋向。传统的产业集群理论指出群内个体企业合作带来的“聚集效应”能提高个体企业的市场竞争力。然而除此之外，个体户集聚作为一种流通个体企业集群，还有着一些特有的竞争优势，主要来自于信息成本节约、客户群的分享、商品多样化互补和软环境建设激励等方面。位制建材市场作为我国建材领域的主体,依然具有鲜明的适应性,但其自身也存在许多问题,如分散经营、信誉低、假冒伪劣现象严重等。本文结合宜兴建材市场个体户集聚的发展现状,针对性提出发展物流中心的提议,并进行了详尽分析,为摊位制建材市场的未来发展进行了一些理论探索。
关键词：个体户 个体户集聚 竞争优势
pick agglomeration is the current commodity circulation enterprises in space is an important trend. The traditional industrial cluster theory and points out that the group inside the enterprise cooperation brings “agglomeration effect” can enhance the market competition ability of the enterprise. However, in addition, commercial enterprise cluster as a circulation enterprises cluster, there are some unique competitive advantages, mainly from the information cost saving, customer share, commodity diversification complementary and soft environment construction the respect such as drive. A system of building materials market of our country building materials as the main, still has the distinct adaptability, but it also has many problems, such as the decentralized management, credit low, fake the phenomenon is serious wait. In this paper, combined with the Yixing building materials market self-employed agglomeration development present situation, puts forward the development of logistics centers is proposed, and a detailed analysis, to stall makes building materials market in the future development of a number of theoretical exploration.
Key words： business self-employed cluster competitive advantage
目录
摘要……………………………………………………… 1
Abstract………………………………………………….. 2
一、宜兴摊位制建材市场的分析………………………………… 4
二、宜兴建材市场的现状分析………………………………….. 5
三、个体户集聚集聚的特有优势分析…………………………….. 6
1.集聚能帮助个体企业节约信息搜索成本……………………….. 6
- 集聚中个体企业能“免费”获得额外的顾客群…………………. 7
3.集聚个体企业能从“多样化”方面更好的满足顾客需要…………… 7
4.集聚通过内部化方式解决了魅力资源的外部性问题………………. 8
三、宜兴建材市场的发展新思路——物流中心建设………………….. 8
1.物流中心建设的可行性分析………………………………… 8
- 物流中心的定位和功能分析……………………………….. 9
四、结语…………………………………………………. 10
参考文献…………………………………………………. 11
