A Communicative and Stylistic StudyOf Business Letters
A Communicative and Stylistic StudyOf Business Letters
Contents
Abstract………………………………………………………………………………….ⅱ
内容提要…………………………………………………………………………………ⅲ
- Business Communication
1.1 Concept of Business Communication……………………………………….1
1.2 Process of Communication………..……………………………………….1
1.3 Basic Forms of Communication in Business…………………………….5
1.3.1 Oral Communication…………………………………………………. 5
1.3.2 Written Communication…..…………………………………………..6
1.3.3 Non-Verbal Communication………………………………………8
1.4 Goals of Business Communication……………………………………….9
1.4.1 Receiver Understanding………………………………………………9
1.4.2 Receiver Response…………………………………………………..10
1.4.3 Favorable Relationship………………………………………………11
1.4.4 Organizational Goodwill…………………………………………….11
1.5 Business Communication Principles………………………………12
1.5.1 Clearness….…………………………………………………………13
1.5.2 Conciseness..…………………………………………………………17
1.5.3 Correctness..………………………………………………………….18
1.5.4 Concreteness.…………………………………………………………20
1.5.5 Courtesy………………………………………………………….… 21
1.5.6 Consideration….……………………………………………………..24
1.5.7 Completeness….……………………………………………………..25
- An Overview of Business Letters
2.1 Definition of Business Letters…………………………………………..……………28
2.2 Roles of Business Letters…………………………….….……………28
- Stylistic Features of Business Letters
3.1 General Views on Style………………………………………………………………..42
3.2 General Stylistic Features of Business Letters………………………….43
3.3 Lexical Features……………………………………………………………………….43
3.3.1 Heavy Use of Familiar Words.………..…..………………………….43
3.3.2 Extensive Use of Abbreviations……………………….….…………………45
3.3.3 Elimination of Business Clichés………..………..……………………..48
3.3.4 Economy of Words…….…..…………….…….……….………………51
3.3.5 Preference for Positive Words to Negative Words…………..………53
3.3.6 Avoidance of Sexist Wording…………………………………………54
3.3.7 Use of Concrete rather than Abstract Words……………………….56
3.4 Syn
A Communicative and Stylistic StudyOf Business Letters
Contents
Abstract………………………………………………………………………………….ⅱ
内容提要…………………………………………………………………………………ⅲ
- Business Communication
1.1 Concept of Business Communication……………………………………….1
1.2 Process of Communication………..……………………………………….1
1.3 Basic Forms of Communication in Business…………………………….5
1.3.1 Oral Communication…………………………………………………. 5
1.3.2 Written Communication…..…………………………………………..6
1.3.3 Non-Verbal Communication………………………………………8
1.4 Goals of Business Communication……………………………………….9
1.4.1 Receiver Understanding………………………………………………9
1.4.2 Receiver Response…………………………………………………..10
1.4.3 Favorable Relationship………………………………………………11
1.4.4 Organizational Goodwill…………………………………………….11
1.5 Business Communication Principles………………………………12
1.5.1 Clearness….…………………………………………………………13
1.5.2 Conciseness..…………………………………………………………17
1.5.3 Correctness..………………………………………………………….18
1.5.4 Concreteness.…………………………………………………………20
1.5.5 Courtesy………………………………………………………….… 21
1.5.6 Consideration….……………………………………………………..24
1.5.7 Completeness….……………………………………………………..25
- An Overview of Business Letters
2.1 Definition of Business Letters…………………………………………..……………28
2.2 Roles of Business Letters…………………………….….……………28
- Stylistic Features of Business Letters
3.1 General Views on Style………………………………………………………………..42
3.2 General Stylistic Features of Business Letters………………………….43
3.3 Lexical Features……………………………………………………………………….43
3.3.1 Heavy Use of Familiar Words.………..…..………………………….43
3.3.2 Extensive Use of Abbreviations……………………….….…………………45
3.3.3 Elimination of Business Clichés………..………..……………………..48
3.3.4 Economy of Words…….…..…………….…….……….………………51
3.3.5 Preference for Positive Words to Negative Words…………..………53
3.3.6 Avoidance of Sexist Wording…………………………………………54
3.3.7 Use of Concrete rather than Abstract Words……………………….56
3.4 Syntactical Features………………………………………………..….…….57
3.4.1 Variation in Sentence Length..……………………………….….57
3.4.2 Use of the Active Voice…………………………………………58
3.4.3 Use of Parallel Structures………………………………………60
3.4.4 Use of Dependent Clauses.……………………………………..61
3.4.5 Avoidance of Misplaced Modifiers……………………………63
3.4.6 Avoidance of Dangling Modifiers..……………………………63
3.5 Paragraphical Features…………………………………………………………….…64
3.5.1 Paragraph Length….……………………..….…………………..65
3.5.2 Paragraph Unity………………………….….…………………………65
3.5.3 Paragraph Coherence………..………………………………………66
3.5.4 Paragraphing of the Body of Business Letters………..……….66
Conclusion………………………………………………………………………68
Bibliography…………………………………………………………………………69
tactical Features………………………………………………..….…….57
3.4.1 Variation in Sentence Length..……………………………….….57
3.4.2 Use of the Active Voice…………………………………………58
3.4.3 Use of Parallel Structures………………………………………60
3.4.4 Use of Dependent Clauses.……………………………………..61
3.4.5 Avoidance of Misplaced Modifiers……………………………63
3.4.6 Avoidance of Dangling Modifiers..……………………………63
3.5 Paragraphical Features…………………………………………………………….…64
3.5.1 Paragraph Length….……………………..….…………………..65
3.5.2 Paragraph Unity………………………….….…………………………65
3.5.3 Paragraph Coherence………..………………………………………66
3.5.4 Paragraphing of the Body of Business Letters………..……….66
Conclusion………………………………………………………………………68
Bibliography…………………………………………………………………………69
