内容摘要
在一个知识经济高速发展的新时代，无形资产展现出了蓬勃的生命力。企业所具有的核心竞争力突出体现在其拥有无形资产的多寡，以及涵盖价值的高低。无形资产的投资与决策是企业发展管理至关重要的一环，企业必须具体问题具体分析，根据自身的实际情况选择适合本企业发展的方案，并对其进行投资决策。本文论述了无形资产的概念和特征，从对无形资产的认识上出发，结合无形资产的现实行业状况，通过分析无形资产可能采取的投资方案，综合货币的时间价值、现金流量、投资的风险价值等要考虑的相关因素，以及可能采用的方式方法，对无形资产投资决策进行论述。继而针对实施过程中可能存在的问题进行分析，从而提出无形资产投资及决策的改进措施。
关键词：无形资产 核心竞争力 投资风险 超额收益
Abstract
In a new era of rapid development of knowledge economy, intangible assets, showing vigorous vitality. The core competitiveness of enterprises is reflected in the amount of intangible assets, and the level of cover value. The investment and decision-making of intangible assets is crucial to the development of the enterprise management part, enterprises should make a concrete analysis of concrete the problem, the choice of suitable for this enterprise development plan according to their actual situation, and carry on their investment decisions. This paper discusses the concept and characteristics of intangible assets, starting from the knowledge of intangible assets, intangible assets, combined with the status of the reality of industry, through the analysis of intangible assets investment scheme may be taken, integrated the time value of money cash flow, related factors, risk investment value should be considered, and the methods, discusses the intangible assets investment decision. Then aiming at The possible problems in the implementation process are analyzed, and the improvement measures of intangible assets investment and decision-making are put forward.
Key words：Intangible Assets Asset Structure Investment Risk
Excess Return
目 录
一、无形资产的概述 ………………………………………………………… 1
（一）无形资产的定义 ……………………………………………………… 1
（二）无形资产的特征 ……………………………………………………… 1
二、无形资产投资决策的实施……………………………………………… 3
（一）无形资产投资决策的流程 …………………………………………… 3
（二）无形资产投资决策的方式方法……………………………………… 3
（三）无形资产投资决策应考虑的相关因素……………………………… 4
三、无形资产投资决策过程中存在的问题………………………………… 6
（一）无形资产投资风险大 ………………………………………………… 6
（二）难以对无形资产进行有效管理……………………………………… 6
（三）无形资产决策困难…………………………………………………… 7
四、无形资产投资决策的改进措施………………………………………… 8
（一）选择多种投资方式以降低风险 ……………………………………… 8
（二）建立管理机构，分层次、多领域强化管理 ……………………………9
（三）准备多个决策方案，进行优胜劣汰 ………………………………… 10
五、结语 …………………………………………………………………… 11
注释 ………………………………………………………………………… 12
参考文献 …………………………………………………………………… 13
致谢
