格力集团企业激励问题与对策毕业设计_计算机程序设计_计算机设计辅导_计算机设计代做_java_安卓_小程序_springboot

格力集团企业激励问题与对策

摘要

在今年随着国家供给侧改革战略的提出，家电企业转型势在必行，在当前巨大的去库存压力之下，家电企业更容易陷入价格战，然而格力却把全球品牌节办的有声有色，同样格力在品牌市场上也是逆势而发，不仅实现了销量的大幅增长，而且拉大了与其他一线品牌的距离。究其原因，格力运用品牌的战略才能帮助企业保持良好的竞争优势，然而战略的选择和实施需要大量准确、及时的财务数据做支撑，通过分析企业内部财务状况以及企业激励的选择和实施，可以更好地为企业发展运用企业激励提供支撑。

本论文通过格力企业激励以及财务数据进行对比，其中格力企业激励的选择和实施作为论文的重点，找出其异同点并对其他企业提出一定的借鉴；另外，以2013、2014、2015年的财务报表为基础，运用对比分析等方法对格力的偿债能力、营运能力、盈利能力、发展能力进行了对比，并运用杜邦分析法对其进行综合分析，总结出企业激励对我国企业的作用。

关键词：格力集团；；企业发展；企业激励；

ABSTRACT

In this year, with national supply side reform strategy, home appliance business transformation imperative, in the current under the huge pressure to the inventory, household electrical appliance enterprises are more likely to fall into a price war, but GREE has put the global brand festival the same brand in the market full of sound and colour, GREE is also contrarian, not only to achieve a substantial increase in sales. And widening the distance with other brands. The reason, GREE and GREE brand strategy can help enterprises to maintain a good competitive advantage, but the strategy selection and implementation of financial data needs a large number of accurate, timely support, through the analysis of enterprise financial situation and the choice of brand strategy and implementation, can better use the brand strategy to provide support for the development of enterprises.

In this paper, by comparing GREE and GREE enterprise incentive and financial data, including GREE and GREE brand strategy selection and implementation of the emphasis of this paper is to find out the differences and similarities, and give some reference to other enterprises; in addition, in 2013, 2014 and 2015 financial report as the basis, using the methods of comparative analysis of GREE and GREE’s solvency, operating capacity, profitability and development capacity were compared, and the use of DuPont analysis method to analyze the effect of brand strategy, summed up the enterprises of our country.

Key words: GREE group; enterprise development; enterprise incentive;

目　录

一、绪论…………………………………………………………………………………………………………………….. 5

（一）、选题背景及研究意义…………………………………………………………………………………….. 5

（二）、研究内容及方法…………………………………………………………………………………………… 5

1、研究内容…………………………………………………………………………………………………….. 5

2、研究方法…………………………………………………………………………………………………….. 5

（三）、论文研究难点及创新之处………………………………………………………………………………. 6

1、研究难点…………………………………………………………………………………………………….. 6

2、创新之处…………………………………………………………………………………………………….. 6

二、企业激励理论综述………………………………………………………………………………………………… 6

（一）、企业激励基本概念………………………………………………………………………………………… 6