摘 要
传统的企业盈利能力分析仅就单个财务指标对盈利能力进行分析和评价,没有把各个指标之间的关系有机地联系起来,形成一个完整的盈利能力分析框架。而杜邦模型则通过权益报酬率将若干个用以评价企业经营效率和财务状况的比率按其内在联系有机地结合起来,形成一个完整的指标体系,有助于企业管理者更加清晰地看到权益报酬率的决定因素,以及销售利率与总资产周转率、债务比率之间的相互关联关系,为管理者采取措施提高企业盈利能力水平指明路径。本文通过运用杜邦模型对广东烟草公司的盈利能力进行分析,验证了杜邦模型作为一种财务分析工具在企业盈利能力分析方面的适用性和实用性,显示了其广泛的适用性和可扩展性。
关键词：财务报表分析；杜邦模型盈利能力分析；比率分析；
Based on DuPont Model companies profitability analysis
Abstract
The traditional enterprise profitability analysis only a single financial index to the profit ability analysis and evaluation, not the relationship between indicators of organically, form a complete profitability analysis framework.DuPont Model through the return on equity will be several to evaluate the efficiency of business operations and financial status of the ratio of the inner links organically, form a complete index system, help enterprise managers more clearly see the return of equity determinants, and net sales and the total assets turnover rate, debt ratio the linkage between, for managers to take measures to improve the profitability of the business level specified path.This article through the use of DuPont Model on GuangDong tobacco companies profitability analysis, verify DuPont Model as a financial analysis tools in the enterprise profit ability analysis the applicability and practicability, shows its broad applicability and scalability.
[Key Words] DuPont Model ; Profitability ; Financial analysis
目 录
- 总资产周转率 10
（三）权益乘数…………………. ………………………………………………….. ……………………………………………………11
七、 提升广东烟草公司盈利能力的综合解决方案 15
