摘要
通过对本课题的研究，总结和提升对新汽车消费税政策的理解和认识，形成消费者对新税费政策的认识。促进大家对新税费政策知识的专业化成长，努力让大家对新税费政策对消费者消费行为的影响达成一致共识，推动我国小排量汽车的销量。促进汽车消费者在消费过程中对我国汽车污染的认识，以及在新税费政策在购买小排量汽车的优势。能够切实大家认知我国汽车对环境污染的严重性，抑制大排量汽车的使用和发展从而提高小排量汽车的销量，让汽车对环境的污染减少。
关键词：新消费税；汽车价格；消费行为
Abstract
Although the cars into my home is no longer a dream, but after all of China’s market economy system set foot on the track not long ago, the product of economic management system and the old traditional concepts, such as supply constraints, car tax, bus systems, consumer credit, and so become China cars to enter the main obstacle to the family. Adoption of the new consumption tax changes in car prices after the implementation of the analysis found: large displacement and small displacement car prices car prices as consumption tax rate adjusted changes have taken place, but because of the elasticity of demand of different consumer groups are different, the new consumption tax on cars the guiding role of consumption and production, show some limitations.
The relevant departments should take into account improvements in technology, fuel tax collection and so the corresponding supporting policies promulgated
Key words：new consumption tax; car prices; consumer behavior
目录
第一章 导论…………………………………………………………………………………………………. 1
第二章 中国汽车消费税相关理论概述………………………………………………………….. 6
2.1 汽车税费政策及分类………………………………….. 6
第三章 消费者对不同排量汽车购买行为的研究……………………………………………. 8
3.2我国汽车消费者消费行为案例分析……………………….. 9
3.3我国汽车消费者消费行为分析………………………….. 12
3.4 新税费政策对消费者的影响……………………………. 13
3.5 我国汽车税费管理总结……………………………….. 14
第四章 我国汽车税费政策对消费者的影响：以十堰瑞实4S店为例子………… 16
4.1 北京现代十堰瑞实4S店………………………………. 16
4.1.1 北京现代十堰瑞实4S店概述……………………… 16
4.1.2 十堰瑞实4S店基本状况…………………………. 16
4.2 十堰瑞实4S店管理分析………………………………. 17
4.2.1 十堰瑞实4S店机构设置及职责分工………………… 17
4.2.2十堰瑞实4S店业务流程…………………………. 17
4.3 汽车税费政策对消费者消费行为的影响……………….. 18
4.3.2 客户购买后的心理过程………………………….. 21
总结……………………………………………………………………………………………………………. 25
致谢……………………………………………………………………………………………………………. 26
参考文献…………………………………………………………………………………………………….. 27
