目录
摘要………………………………………………………………………………………………………… 2
[Abstract] ……………………………………………………………………………………………….. 4
一、旅游线路设计研究现状…………………………………………………………………….. 6
二、基础理论………………………………………………………………………………………….. 6
三、旅游线路设计的技术线路…………………………………………………………………. 7
（一）主题旅游线路设计…………………………………………………………………. 7
（二）超市型旅游线路设计……………………………………………………………… 7
（三）运筹学方法……………………………………………………………………………. 8
（四）市场导向的方法…………………………………………………………………….. 8
四、厦门中小学夏令营旅游线路设计……………………………………………….. 9
（一）借名景的东风,延伸旅游线路………………………………………………….. 9
（二）交通工具选择………………………………………………………………………… 9
（三）住宿安排……………………………………………………………………………….. 9
（四）购物安排……………………………………………………………………………… 10
（五）价格的确定………………………………………………………………………….. 10
五、总结……………………………………………………………………………………………….. 10
参考文献……………………………………………………………………………………………….. 11
致 谢…………………………………………………………………………………………………….. 12
浅谈厦门中小学夏令营旅游线路设计与优化
作者：
[内容摘要] 旅游线路设计包括旅游规划专家在旅游规划中所设计的旅游线路、景区景点详细规划里的游道设计和旅行社负责人设计的旅游线路。本文以旅行社的旅游线路设计为主要研究对象。科学的旅游线路设计,有助于旅游景区(点)之间优势互补,旅游六大要素统筹配置,是旅游业发展到一定阶段必然要解决的问题,也是满足旅游者需求的首要条件。旅游线路设计的研究是伴随着中国旅游学术研究的发展而发展起来的,己经有了一些研究成果,研究角度涉及地理学、经济学、运筹学等领域,但研究深度还不够:具体考察旅游线路设计的研究,大多偏向于如何从旅游者的角度来进行线路设计,却忽视了旅行社的利润;实证研究多,理论研究少;一般描述多,深入分析少。旅游线路设计的技术线路、评价模型的研究,尚属空白。
[关键词] 旅游线路；设计；评价模型；
[Abstract] Tourism circuit design including tour tourist routes, tourism planning experts design in the planning of tourism scenic spots in road design in the detailed planning and travel agencies responsible for design. Based on the tourist line of travel service design as the main research object. Scientific tour route design, contribute to the tourism scenic area (spot) between the complementary advantages, the six elements of tourism planning, tourism industry is developing to a certain stage inevitable problem to be solved, but also meet the first condition of tourist demand. Study on the tourism line design is accompanied by the development China tourism academic research and development, there have been some research results, research perspective relates to geography, economics, operations research and other fields, but the research is not deep enough: a study of the design of tourist routes, most has focused on how to from the perspective of tourist circuit design, but ignore the profit of travel agency; empirical research, theoretical research is little; general description, in-depth analysis. Study on the model of technical line, tourism circuit design evaluation, still belongs to blank.
[Keywords]: tourism circuit design; evaluation model;
