目 录
河南省涉外导游员素质调查研究
摘要：作为一项综合业，旅游业是重要的经济产业。涉外导游员是旅游接待的主体。涉外导游员的素质对提高服务水平和接待质量至关重要，同时有助于对旅游目的地的建设。因此，涉外导游服务水平的高低，直接影响旅游业的兴衰。但涉外导游员队伍的发展现状不容乐观，在思想素质、业务水平服务技能等方面还存在不少问题和缺陷，以致有专家对当今涉外导游员队伍状况进行这样的评价：考涉外导游的人多，考到有等级的人少；拿涉外导游当饭碗的人多，拿涉外导游当学问的人少；以涉外导游为职业的人多，真正敬业的人少；研究回扣、小费的人多，钻研涉外导游业务、艺术的人少；管理、论述涉外导游的人多，真正懂得涉外导游的人少。
关键词：旅游；涉外导游；素质
Abstract：As a comprehensive industry, tourism is an important economic industry. Tour guides are the main body of tourism reception. The quality of tour guides to improve the level of service and reception quality is very important, at the same time to contribute to the construction of tourism destination. Therefore, foreign tour guide service level height, directly affect the tourism industry promote decline. But the tour guides team development present situation is not optimistic, in the ideological quality, business level service skills, there still exist many problems and defects, so that some experts on the current tour guides team status for this assessment: a foreign tour guides people to test level, fewer people take when their tour guide; many people, with guides when learned man; to guide foreign occupation for many people, real dedicated people; Research Commission, tip more people study guides, business, art, the less people; management guides people really understand foreign tour guides, fewer people.
Key words: tourism; tour guide; quality
